Duties and responsibilities of marketing specialist:

• The duties that are to be executed by the marketing specialist while working for a company are enumerated below.
• Assist sales and marketing department by making advertisements of the products and services of the company by placing hoardings or publishing it in the communication media.
• They must design brochures, make presentations and news latter etc to promote the products.
• They need to write speeches for the senior management and help them in delivering the speech by organizing the event.
• They need to work along with other departments in order to get efficient results.
• They are responsible to conduct meetings and explain about latest market trends.
• They need to train the newly recruited sales representatives or the staff brought newly in to the marketing department.
• Create video scripts and arrange good directors to take the advertisements and publish them in television.
• Conduct market research to gather information regarding the latest marketing concepts.
• They are responsible to take part in campaigns and trade show that are conducted across the city.
• Provide some valuable suggestions to the sales staff for better publicity and better sales of the products.
• They need to assist the regional marketing managers to plan and direct the marketing programs.
• They are responsible to maintain good relationship with all levels of management.
• Make the necessary market reviews and modify the data.
• The marketing specialist is responsible to build strong client base and maintain good relationship with the vendors.
• They need to participate in weekly training sessions that teach the marketing staff about the marketing activities that are to be performed in next week.
• They need to analyze the user behavior in using the product and gather feedback from them.

About marketing specialist:

Marketing is the essential function that is to be performed by every organization irrespective of its size to promote its products and services. The marketing is usually done by a marketing specialist. They plan, design and execute several marketing programs to aid the company grow in the market.  They make sales presentations and make report that includes information regarding the market trends, new products. They must be familiar with field practices and several marketing procedure to make effective sales of the products manufactured by the company. They perform research to find out the latest products introduced in to the market and must keep updated with new products as people always prefer and get attracted by new concepts. The main aim of the marketing specialist is to up lift the company sales and increase its reputation in the market. The job profile of the marketing specialist depends on the company size and industry. They need to determine the target markets and implement new strategies to improve the sales.  They motivate and direct the marketing team to meet the company targets within the deadline.

The marketing specialist collaborates with other department such as sales and distribution to drive the company towards profit side. They attend trade shows, conferences and sales meetings to promote the company products and build strong relationship with clients attending the trade show.  They must perform other administrative duties apart from their basic role as directed by the company vice president or any higher official.

Educational requirements:

• The marketing specialist needs to have good educational background to analyze the marketing trends and understand the various marketing terms.
• The candidates in order to become marketing specialist needs to complete bachelors degree with advertising, journalism or communication as main stream.
• The candidate with master’s degree in business admisnatrtion has high preference over degree holders.
• Some companies even hire candidates who have completed high school diploma but they must have at least 6 years of real time experience.
• The candidates need to have good knowledge in the areas like marketing, business administration, finance and advertising.
• The candidates with degree in psychology or public relations are also acceptable.

 Salary and remuneration

The salary is one of the major parts in the life of a professional. There are numerous factors that influence the salary of the marketing specialist.  The salary of the marketing specialist is calculated based on the experience, industry type, employer type, specialization and location of the company. The average salary of the marketing specialist is $53,521 per annum.

• Years of Experience

• The marketing specialist with experience of less than one year, the salary range varies between $ 24,120 and $ 48,510 and the hourly salary is between $ 7.59 and $ 24.21.
• For the marketing specialist with experience of one to four years, the salary that gets is $ 30,212 and $ 53,119 and the hourly wage range is between $ 10.28 and $ 33.20.
• For the marketing specialist with experience between five to nine years, the salary range is between $ 35,012 and $ 66,135 and the hourly wage range is between $ 14.12 and $ 34.00.
• The candidate with experience between ten to nineteen years, the salary range is between $ 41,111 and $ 72,142 and the hourly wage range is between $ 17.20 and $ 37.10.
• For the marketing specialist with experience of twenty years or more can make between $ 43,211 and $ 78,152 and the hourly wage range is between $ 19.51 and $ 44.50.

• Industry

• The marketing specialist working in software Development Company earns between $ 34,323 and $ 67,110 per annum.
• Marketing specialist working in a company that offer financial services makes   salary range between $ 30,656 and $ 57,417.
• The marketing specialist working in manufacturing and Distribution Company earns an annual salary range between $ 33,351 and $ 65,117.
• The marketing specialist working for an insurance company typically earns an annual salary between $ 35,197 and $ 60,217.
• Marketing specialist working for a health care industry earns an annual salary range between $ 36,314 and $ 71,159.
• Marketing specialist working in Retail Company earns an annual salary range between $ 33,145 and $ 65,920.
• Marketing specialist working for a company that offers legal services earns an annual salary range between $ 32,311 and $ 71,126.

• Employer Type

• A marketing specialist when employed by a company, the marketing specialist earns an annual salary in the range between $ 34,186 and $ 73,937.
• A Marketing specialist when recruited by a private firm, he earns a salary in the range between $ 34,382 and $ 70,825 per annum.
• A Marketing specialist when employed by a non-profit organization he gets an annual salary in the range between $ 33,573 and $ 72,479.
• A Marketing specialist when he works independently, he earns an annual salary in the range between $ 32,493 and $ 65,000.
• A Marketing specialist when he signs a contract he earns a yearly salary in the range between $ 26,400 and $ 64,000.
• A Marketing specialist when employed by other organizations typically earns an annual salary in the range between $ 32,272 and $ 74,504.
• When the marketing specialist works for a college or university he typically earns an annual salary in the range between $ 29,971 and $ 67,957.
• A Marketing specialist when he is employed by a company that is operated by the local government and federal government he earns an annual salary in the range between $ 37,200 and $ 73,166.
• A Marketing specialist when hired by a hospital earns an annual salary in the range between $ 40,669 and $ 73,524.
• A Marketing specialist working for a foundation or trust earns an annual salary in the range between $ 42,271 and $ 70,216.

• Skills and Speciality
  • A Marketing specialist when gets specialised in the marketing communications   amongst his other educational qualifications gets an annual salary range between $ 33,349 and $ 65,162.
  • A Marketing specialist when knows about Adobe Photoshop along with his other qualifications the annual salary range is between $ 32,483 and $ 70,504.
  • A Marketing specialist when he gets expertise in strategic marketing amongst his educational qualifications, the annual salary range is between $ 34,581 and $ 82,451.
  • A Marketing specialist when gets mastered in Microsoft applications that include MS word, MS excel and ma power point amongst his other qualifications, the annual salary range is between $ 28,328 and $ 70,179.
  • A Marketing specialist when he knows about marketing administration along with his other qualifications the annual salary range is between $ 34,212 and $ 74,205.
  • A Marketing specialist when he knows about marketing administration amongst his other qualifications the annual salary range is between $ 34,660 and $ 64,172.

Skills required for the marketing specialist

• The candidates need to posses good project management skills.
• They must have good people skills to talk with clients and direct staff by providing suggestions.
• The marketing specialist must be a multi tasked to work on several assignments simultaneously that are assigned by the higher official or senior marketing manager.
• They should possess goo analyzing and problem solving skills to analyze the trends in the market and resolve the disputes that occur with customers and staff.
• Possess good technical skills and must have good idea of various software’s used in marketing field.
• The marketing specialists need to possess good interpersonal skills.
• They need to have good instructing skills to teach and brief the latest marketing strategies that are designed and encourage the employees to implement them in real time.
• Possess outstanding creative skills to make effective advertisements to publish the production to market.
• Possess excellent written and oral skills.
• The marketing specialist must be skillful in the analyzing the market and evaluating the employee’s performance.
• The marketing specialist must be proactive and ready to take challenges.
• Possess good demonstration skills to demonstrate the product to clients and get order from them.

How is a marketing specialist certified?

• It is not mandatory for the marketing specialists to acquire license.
• There are numerous certification programs available for the marketing specialist to learn the marketing methods at initial stages.
• The certification course offered by the Chartered Institute of Marketing (CIM) is   an internationally recognize course that explains all the basic concepts related to the marketing.
• The Institute of Direct Marketing (IDM) offers an excellent course that it is to be chosen by the marketing specialist at start of their career to lean several marketing strategies and techniques to deal with customers.
• The Institute of Sales and Marketing Management (ISMM) is the common course chosen by the candidates after their degree program to have some real time experience.
• The Communication Advertising and Marketing Education Foundation (CAM Foundation) course explains the terms related to the advertisement that are to be created for product publicity.